LONDON - The role of advertisers in funding content has changed dramatically over the past two years. While TV channels were once the gatekeepers of consumers' living rooms, a growing number of brands are reaching them directly through a wider variety of platforms. They are not only creating their own content, but running it on their own media space, such as their websites and across mobile applications.
Slide, the leading application provider on Facebook, has just announced that it has appointed UK digital media property developer, Monetise, to help it link up with potential advertisers and sponsors. This throws up some interesting possibilities for UK brands.
LONDON - Data compiled for Marketing magazine by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.