The Mirror has signed both Toyota and movie studio Warner to trial a new form of video advertising.
LONDON - Motoring title Auto Trader is launching five new supplements this year to broaden its advertiser appeal to women and upmarket readers.
Land Rover has signed a deal with ESPN-owned rugby site Scrum.com to sponsor its 6 Nations Fantasy League game. The tie-up will run on the rugby portal as well as ESPN's other European platforms, including Cricinfo.com and ESPNsoccernet.com.
Autotrader is to overhaul its mobile site after seeing renewed interest from consumers.
It's accepted that over 80% of people research car purchases online. Less well known is how this has changed. The websites of automotive manufacturers are yet to respond to changes in the factors influencing purchases.
Land Rover has revealed digital plans for the Freelander 2 and Range Rover in 2008, including concepts for a Range Rover social network.
Finding the right ad for the right customer at the right time is an advertiser's dream. We find out how this is achieved from the industry experts.
Motoring title Auto Trader is launching five new supplements this year to broaden its advertiser appeal to women and upmarket readers.
Marketers across the industry's key sectors can look forward to what promises to be an interesting, if challenging, year.
UK- Peugeot has signed up to make use of a new targeted ad format on the Autotrader website.
UK- Skoda has rolled out an online ad campaign to support the launch of its Fabia Estate model.