Digital Automotive News

Media Case Study: Lifting performance with dynamic creative optimization

Even though overall Certified Pre-Owned sales are down this year, a number of automakers — including Hummer, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mercedes-Benz, Nissan and Subaru — experienced double-digit sales increases between Jan.-Sept. 2009 compared to the same time period last year.

Earlier this year the Digital Marketing group at Mercedes-Benz USA, a Razorfish client, looked to maximize the online performance of its CPO program. Already reaching the target audience through a highly targeted media campaign, the next lever to pull was creative. Without incremental budget to support a heavy creative rotation of monthly offers, the Razorfish media team looked to third-party dynamic creative partners.

Continue reading 'Media Case Study: Lifting performance with dynamic creative optimization' by Rachel Chan on Headlightblog.com

Mini iPhone Road Assist app - another example of a 'useful' mobile application

Mini have previously created an iPhone game and an Openness app to make life more interesting and MINI USA have now launched the MINI Road Assist application.

Puma and Ferrari: a creative partnership

For many years, Puma and Ferrari have been pioneering one of the more cutting edge partnerships by combining their know-how and their images. Now, to launch the new Motorsport line, Puma sneaked into one of their official stores and filmed their employees.

Reinventing Your Brand

They say that "necessity is the mother of invention," but it certainly has a track record of nurturing reinvention as well. Over the years, countless brands have reinvented themselves out of necessity. They may be dealing with a PR catastrophe like a product recall or bankruptcy filing. Perhaps they are responding to industry changes and the evolving consumer market. Or, they might be endeavoring to expand their market reach by broadening their customer base and the applications of their product.

Audi Car Configurator on Surface

The first realtime 3D vehicle configurator application for Microsoft Surface, which was developed by Frankfurt-based Neue Digitale / Razorfish, was showcased earlier this month at the annual Internationale Automobil-Ausstellung (IAA), the world’s leading automotive fair.

Honda's Social Media Backlash Is Turning Into A Wildfire

 

What if you launched a Fan Page on Facebook for your brand, and only the "haters" came? What if your new product's Tweets on Twitter sang only a negative note? It is one of marketer's biggest fears when using social media.

Measuring Social Influence Marketing in the automotive industry

For the auto industry, it was easier to choose which brands to benchmark. The largest auto brands together have significantly greater market share than all the other auto manufacturers. We chose the corporate brand rather than the product brand as auto company reputations are built on the corporate brands first and foremost. With product brands in a state of flux, given all the issues affecting the auto industry, we also saw this as a more useful approach to take. The total number of conversations over a six-month period was 2,106,523.

Continue reading 'Measuring Social Influence Marketing in the automotive industry' by Shiv Singh on Headlightblog.com

Can Automotive marketers keep up with Facebook?

Facebook’s vanity URL land grab is an excellent example of just how fast the company moves. On June 13 Facebook users and brand marketers (who hadn’t submitted the proper info in advance) needed to log-in on Friday night 9:01 PST to secure their own Facebook vanity URLs. These URLs ensure that automakers like Honda, Hyundai and Volkswagen have a dedicated place to direct consumers.

Continue reading 'Can Automotive Marketers Keep Up With Facebook?' by Garrick Schmitt on Headlightblog.com

Ford launched community customization

To promote its new pony car, the 2010 Mustang Ford has made a customization portal. You can choose the color, motifs, and even pieces of the car (wheels, hood, license plate...).

Jazz calculator: VW goes green

How does one convert CO2 emissions into music? VW will show you...