Alfa Romeo has launched a social media campaign to promote its MiTo model to a younger audience.The Fiat-owned car brand is running a competition on Twitter to create word of mouth around its campaign for the MiTo car.
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Volvo is partnering with Newsweek for the launch of its Volvo S80 this winter. The campaign, which was developed with Mindshare Worldwide, will run in Newsweek’s EMEA and Russian editions and across Newsweek.com. The work will consist of print and online advertorials highlighting upmarket travel and culture in Europe under the tagline: 'A Different Kind of Luxury, The Volvo Guide to Travel Experiences Money Can't Buy'.
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Peugeot has launched a website for existing customers to help them understand their car's features and remind them when servicing is due.
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Mercedes-Benz, the luxury automaker, currently directs around half of its marketing budget in the UK to digital media, an approach it has adopted in response to changing behaviour among consumers in the country.
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Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.
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By 2007, the Volkswagen.co.uk website was six years old and needed a redesign. Besides, customer behaviour online had changed. Visitors had become more demanding of their online experiences as more of them got online; the web had become more sophisticated and so had visitors’ skills.
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I just came across this video and as augmented reality is a hot topic nowadays I thought that it was my turn to add to the craze. Although I have seen many different types, I must say that this is the first that I really said WOW to.
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