Digital Automotive News

Alfa Romeo runs Twitter campaign for MiTo model

Alfa Romeo has launched a social media campaign to promote its MiTo model to a younger audience.The Fiat-owned car brand is running a competition on Twitter to create word of mouth around its campaign for the MiTo car.

Making a case for using agile for automotive site development

Back in September 2008 Lehman Brothers collapsed. The resulting shockwave had immediate and damaging consequences across the financial markets and, ultimately, the entire economy. An already struggling automotive industry was pushed to the breaking point.

Continue reading at http://www.headlightblog.com/2009/10/making-a-case-for-using-agile-for-automotive-site-development/ by Andy Williams from http://www.headlightblog.com/

Fiat Mio: Bringing crowdsourcing to the automotive industry

Ever since the open source software movement started in 1998, businesses across all industries have learned the benefits of cooperative activity and collaboration. And with the recent growth of Web 2.0 technologies, cheaper creative tools and a cost-saving mentality forced by the recession, it is no surprise that there has also been a trend of leveraging the mass community -– crowdsourcing, as some call it -– to achieve business goals in innovative ways.

Continue reading at http://www.headlightblog.com/2009/10/fiat-mio-bringing-crowdsourcing-to-the-automotive-industry/ by Malcolm Ong from http://www.headlightblog.com/

Volvo to launch Euro campaign with Newsweek

Volvo is partnering with Newsweek for the launch of its Volvo S80 this winter. The campaign, which was developed with Mindshare Worldwide, will run in Newsweek’s EMEA and Russian editions and across Newsweek.com. The work will consist of print and online advertorials highlighting upmarket travel and culture in Europe under the tagline: 'A Different Kind of Luxury, The Volvo Guide to Travel Experiences Money Can't Buy'. 

The new Zipcar App for the iPhone™ and iPod touch® is here

Now Zipcar members can find and book a Zipcar, honk the horn, even lock and unlock the doors—all from their iPhone. Not a Zipcar member? You can still download the app and have some fun. See which Zipcars live near you and learn what being a Zipster is all about.

Source: zipcar.com/iphone/

Peugeot builds relationship with existing customers

Peugeot has launched a website for existing customers to help them understand their car's features and remind them when servicing is due.

Mercedes goes digital in UK

Mercedes-Benz, the luxury automaker, currently directs around half of its marketing budget in the UK to digital media, an approach it has adopted in response to changing behaviour among consumers in the country.

Castrol uses cameras and digital billboards to talk directly to motorists

Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.

Volkswagen 'website relaunch' by Tribal DDB London

By 2007, the Volkswagen.co.uk website was six years old and needed a redesign. Besides, customer behaviour online had changed. Visitors had become more demanding of their online experiences as more of them got online; the web had become more sophisticated and so had visitors’ skills.

BMW augmented reality: innovation in service

I just came across this video and as augmented reality is a hot topic nowadays I thought that it was my turn to add to the craze. Although I have seen many different types, I must say that this is the first that I really said WOW to.