Digital Automotive News

Volkswagen iAd: Tiguan Park Assist II

Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road.

Renault connect offline approval to online Facebook "liking"

Many brands have struggled when it comes to converting a popular offline presence into online recognition.

Hoping to remove any practical barriers to this process, and encourage instant online appreciation, springwise.com reports that Renault were displaying their innovative Facebook share pillars at a recent AutoRAI Amsterdam Motorshow.

Volvo Photography competition in Facebook organised by Volvo Cars Spain

For the celebration of the Volvo Ice Camp 2010 in the Austrian Alps, Volvo Cars Spain has organised the first Volvo Photography Competition in facebook  under the theme "Volvo and the winter". This is the latest Spanish example of Volvo's strategy in Social Media, which began with the appointment of a local Community Manager and the local launch of two international social media campaigns: The Blind Preview and Drive Around the World.

Fuller dreams a dream, Ford and Pepsi make it a reality (show)

Simon Fuller, the creator of 'American Idol', has unveiled a global web reality show called 'If I Can Dream', initially bypassing TV in favour of Hulu, with Ford and Pepsi on board as advertisers.

Car makers turn to social media for marketing boost

As the auto industry struggles to recover from the downturn, many firms are seeking new ways to engage with potential customers, Toyota being the latest to set up a social networking campaign.

Volvo UK: Milan to Marlow on one tank of diesel

Milan to Marlow on one tank of diesel. A story of friendship and fuel economy. Dom Joly and Rufus Hound embark on a journey of discovery, to see if they can make it back from Milan to Volvo HQ in Marlow, with just one tank of diesel in the car.

Pictures of the all-new Volvo S60 on Facebook.com/Volvo

Official pictures of the all-new Volvo S60 – sportier and more dynamic than any previous Volvo car disclosed on Facebook.com/Volvo

Mindshare launches new social media campaign for Volvo

 Automaker turns to Blind Artist to launch its most exciting car to date: the all-new S60 

 

Drawings by a blind artist are the key component of a new social media campaign to be launched next week. The initiative is being developed by the marketing services agency Mindshare for its client, Swedish automaker Volvo.

Volvo launches print, online and mobile lead generation campaign

Volvo Cars has launched a sales targeted activity for its C70 model across print, online and mobile platforms.

The campaign planned by Mindshare’s Invention group is set to launch across European markets including the UK; Germany; France; Belgium; Netherlands; Italy; Spain and Sweden starting in the first week of March and continuing until July.