Digital Automotive News

BMW - 0 to Desir3 Contest

BMW is giving the public the opportunity to win a new BMW 328i as part of their new '0 to Desir3 in 5.9 Seconds' contest on Youtube.  

Toyota | Reducing fuel consumption one drop at a time

Creating a movement and encouraging a shift to eco-conscious consumer habits is no small aim for a brand, and to help with Toyota's lofty ambition of a zero-emission future, Saatchi & Saatchi, Sweden has launched a campaign to inspire behaviour change.

Buick boosts purchase intent with immersion ads

General Motors Co.'s Buick saw a 35 percent boost in purchase intent as a result of its mobile advertising campaign.

The automotive company partnered with Greystripe for the campaign to increase awareness and purchase intent for its Buick LaCrosse vehicle. There was a 21 percent lift in total awareness.

Pan-European social media campaign brings Honda to a younger market, film to premiere online and at Secret Cinema event

Fifteen months of branding evolution has come to fruition as Honda and Grey premiere the Live Every Litre film - coralling 28 nations, 35 days of filming and the 10,000 strong online community around the campaign.

Mercedes baits footballers with iPads

Yet one more reason to covet the life of a footballer: to plug its SLS AMG, a reincarnation of the 300 SL of 1951, Mercedes disseminated 220 spiffy new iPads to the highest-paid members of League 1.

What was on the iPad? A promotional film for the new car, as well as a Mercedes SLS AMG application that gives them a chance to "test drive" the car virtually.

Renault launches Facebook game to engage city drivers

Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.

Renault promotes new models with reality TV contest

Renault is unveiling a digital and print advertising campaign to promote the launch of the new Mégane Coupé Cabriolet and Renault Wind coupé-roadster, by offering consumers the chance to become online reality TV stars.

Automaker Maserati enters mobile to drive brand loyalty

Italian luxury automaker Maserati has rolled out its first mobile ad campaign to promote the launch of the new GranCabrio car model.

Mercedes-Benz targets AutoTrader shoppers with mobile ad campaign

 

Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers' purchase decisions.

Citroen anti-retro ads invade print mags - with videos!

The current issue of Enjeux les Echos, a monthly companion to Les Echos, and of which only 10,000 copies are made, has a treat: a spread for Citroën DS3’s "Anti Retro" campaign that includes video.

Here’s a makeshift video I took exploring how it works and what it includes: