Digital Automotive News

Behind the Work: Volkswagen's 'The Fun Theory'

DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.

Lexus rich-media ads within MSNBC iPhone app to drive interaction

Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers discover, interact and engage with the automaker’s HS Hybrid car model.

Toyota: Prius Heads Up Display

Users can steer a Prius with their heads in this game-like banner from Glue London. The effort makes use of headtracking technology and the webcam to show off the car's "heads-up" display, or H.U.D, which projects driving speed and other data onto the windshield so drivers can keep their eyes on the road.

See the video on creativity-online.com

FIAT 500c campaign: online detective

Win the new Fiat 500c by playing detective online: www.cmystery.fiat500.com  

Peugeot links Valentine's viral to 'Drive Sexy' campaign

Peugeot has launched a Valentine's Day themed viral campaign to support its wider activity for the 'Drive Sexy' campaign for its 107, 207 and 308 Verve Special Edition models.

Seat drivers given the finger in Ibiza SC cinema push

Seat is courting controversy with a new cinema ad this week featuring a mystery woman giving the finger to a group of its drivers, including Seat Sport UK star Jason Plato, as she drives off in the new Ibiza Sport Coupe.

Ford Expands Media Reach For Its Flex

Ford Motor is relying on new media to carry the message about its newest crossover vehicle, the Flex. In addition to traditional media--a pair of 30-second TV spots launching nationally this week as well as outdoor and traditional print--the effort includes electronic animated print ads in Esquire, digital movies, applications for iPhone, Xbox, and Yahoo; and a program for Dish TV.