Automotive firms have learnt that as long as they reach out to families, the magic of the movies can add lustre to their sales.
Continue reading "Licensing: Putting film fans in the driving seat" »
Recent Posts
- Alfa Romeo runs Twitter campaign for MiTo model
- Most talked about brands today on twitter
- Ford Spending 25% of Marketing on Digital and Social Media
- Media Case Study: Lifting performance with dynamic creative optimization
- Brands begin to build in augmented reality
- Ford Kuga shortlisted for a creative award in Switzerland
- Making a case for using agile for automotive site development
- Fiat Mio: Bringing crowdsourcing to the automotive industry
- Anticipating consumer desire with your site search
- Lexus Tests Online Branding at 30,000 Feet
