It’s not long ago, since Facebook launched the Timeline in first public beta. Now it’s rolling out for every profile. While marketers and brands are pondering on how Timeline will be implemented on Brand Pages, users and brands are getting creative with it.
Lexus decided to mimic Timeline for the introduction of the company’s 2013 GS model. The app shows milestones of the planing and production process of the new GS, but also external events which had an influence on technology or philosophy concerning the GS production.
“It’s a mix that is clearly designed to bolster the brand’s bleeding-edge-of-technology positioning.” Mashable
To implement a social element and achieve user interaction two new buttons, that like to simulate a Facebook funktion “I remember this” and “I own this”. Nice.
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http://autofspace.com/2012/02/02/lexus-point-of-no-return/#.TyuxbsWDiTI
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