Digital Automotive News

Alfa Romeo sees 50K people engage with branded-content campaign

Alfa Romeo’s branded-content environment within football-themed social game I Am Playr has seen 50,000 people create virtual configurations of its MiTo model online.

Toyota Belgium offering adventurous location-based RAV4 discounts

Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well.

In The Time Spent Reading This You Could Have Won A BMW

To promote its new 328i 3 Series that goes from 0-60 mph in just 5.9 seconds, BMW is holding a video contest that sees how creative and succinct you can be in only a few seconds. Users are asked to submit a convincing video no longer than 5.9 seconds to show how much they want to win the 328i vehicle.

Maserati takes customization to mobile through QR placement

 Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.

Lexus Fashion Workshop

The Lexus Fashion Workshop is a new initiative from Lexus, bringing together four designers to create fashion pieces out of CT 200h parts.

BMW 1 Series: Projection Mapping Racing Game

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.

Nissan Announces Social Media Driven "Project 370Z"

On day two of the Chicago Auto Show, Nissan announced what it is calling "Project 370Z." The new social media project is driven around the mildly refreshed 2013 Nissan 370Z and is aimed at building up hype for the car before sales begin in June.

Toyota turns your iPhone into a steering wheel

To promote Toyota’s newest sports car the “86,” which goes on the market this spring, the automaker has launched the “I am 86” app to allow users to race around like a car. 

WallDecaux: Mercedes Key To Viano Campaign

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Auto-Industry Ads Score at the Super Bowl

Clint Eastwood has made Chrysler's day.

For the second year in a row, the car maker has won over audiences during Super Bowl XLVI with an emotional commercial. This time it featured a gritty Mr. Eastwood trying to rally Americans.