BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.
Players times were posted to the real-time Facebook leaderboard and shared with friends after their race, with the best drivers in each location winning prizes.
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Source: http://autofspace.com/2012/02/03/bmw-1-series-projection-mapping-racing-game/#.Tz5AKE6Dtw1
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