Digital Automotive News

Volkswagen iAd: Tiguan Park Assist II

Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road.

VOLKSWAGEN LAUNCHES AUGMENTED REALITY CAMPAIGN IN YOUR DAILY PAPER

Volkswagen Singapore has marked the launch of its inaugural iPhone app, advertising its full range of vehicles in daily newspaper The Straits Times via an augmented reality print ad that let consumers explore model features and book a test drive with one touch.

Nissan Chooses Facebook To Reveal 2013 Pathfinder

Instead of hosting a traditional media only press conference at the 2012 Detroit Auto Show, Nissan is using social media to give everyone a chance to have a first look at their new 2013 Pathfinder. The vehicle will be introduced on Facebook at 8:30AM Eastern on Monday January 9th.

Alfa Romeo Facebook stunt attracts over Facebook 300,000 views

The campaign, launched at the end of last year and created by Grape Digital, aims to promote a new car in its MiTo range and the settings on the car which allows for better handling in different weather conditions.

Toyota Yaris: Rap Your Rants Facebook App

Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event.

2013 Mercedes-Benz SL Class Reveal Live-Streamed On Facebook

Automakers live-streaming new vehicle reveals is becoming commonplace at auto shows. Lexus live-streamed the 2013 GS reveal at the Los Angeles Auto Show this past fall, and now Mercedes-Benz plans to do the same thing with the 2013 SL Class debut next week at the Detroit Auto Show.

10 Amazing Projection Mapping Examples on Cars

3D Projection mapping is undoubtedly a widely used component that makes up a guerrilla marketer’s arsenal. It’s highly engaging and has the potential to reach a very large audience. If done correctly, it can be memorable and it will definitely be shared throughout social networks. Today we take a unique look at this marketing concept where we focus in on a certain industry: automotive. Here are 10 amazing projection mapping examples that have been performed on cars. Let us know which one is your favorite by commenting below.

Top 20 Viral Automotive Videos Of 2011

Top Performing Automotive Adverts for 2011. An interesting collection of different advertising concepts.

Chevy Sonic: 3D Projection Mapping Claw Game

There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity.

Hyundai: Times Square Billboard Racing Game

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone.