Within a model range there are often several body styles. But except the shape, there are often many other differences. Mercedes-Benz uses the new 2012 C-Class relaunch and juxtaposes the Sedan with the Coupe.
How do you highlight two seprate cars equally? MB USA created a webspecial where the user is guided through the features, while having the chance to switch between the Sedan and the Coupe. The interaction reveals a nice CGI morph effect that also alters the specific mood.
The interactive piece is set in a great 3D scenery where parts of real film are posted into, so a futuristic feeling comes across.
It seems there is no specific spot for this campaign, but several nice ones across the new 2012 C-Class models, just like this impressive one:
C-Class Sport Spot
Source: http://autofspace.com/2012/01/23/mercedes-benz-sedan-vs-coupe/#.TyJ0bcWDtw1
We welcome your views! Please feel free to comment below.
Benz cars are accompanied with the many impressive exteriors and amazing performance which would surely win your heart in just a glance.
http://usedcars.indiandrives.com/used_cars_for_sale_model.php?make=Tata&id=59
Posted by: Sayli Joshi | February 03, 2012 at 06:53 AM