Digital Automotive News

BMW Lets You Race A Virtual Car Up The Side Of A Building

This recent campaign for BMW South Africa used interactive gaming as a public installation to encourage community. It allowed consumers to engage with the brand in a new way, by racing a virtual car on the side of a building.

Mercedes-Benz Unveils Futuristic Dashboard Controlled By Hand Gestures

German auto manufacturer of luxury cars has revealed its Dynamic & Intuitive Control Experience (DICE) at CES 2012. Mercedes DICE concept is a fully customizable dashboard with gesture-based controls that allows the driver to scroll, select and control a variety of functions with basic hand motions.

Jeep-In Turns Poland Into A Big Treasure Map

Do you remember a thing called geocaching? A concept where individuals could add real-world outdoor treasure and mark it using GPS? It encouraged users to explore locations both near and far. With over a million geocaches worldwide, it gained a lot of momentum and popularity.

Mercedes-Benz: Sedan vs. Coupe

Within a model range there are often several body styles. But except the shape, there are often many other differences. Mercedes-Benz uses the new 2012 C-Class relaunch and juxtaposes the Sedan with the Coupe.

General Motors: Interactive Windows Concept

Here is an interesting project initiated by General Motors, called the “Windows of Opportunity” that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids…

Toyota Prius Signature Series

In times of Social Media and the explosion of active users, the curation of engaging content is getting crucial for an online success. Toyota reacted on that development with a series of branded content, that was launched in late 2010.

Volkswagen centers Golf R campaign around iPad app

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Mercedes-Benz Collaberates With Calvin Klein On New Fashion Film

This new fashion short for Mercedes-Benz highlights its brand collaboration with Calvin Klein for the ‘Icons of Style’ campaign in anticipation of the clothing brand’s fashion show.

MINI: Fan The Flame Social Installation

MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman.

Honda - The Great Unknown

The past couple of months has seen some great work from Weiden + Kennedy London (as well as B-Reel & Partizan films) for Honda's 'The Great Unknown' pan-European marketing campaign.  The campaign supports the launch of the new 2012 Civic.