Digital Automotive News

Find Your Favorite Automaker On G+

G+ brand pages will be crucial if Google wants to chase Facebook in the race for global social-media domination. But up until now, Google has been missing out on the action.

Hyundai Holidays

Over the past year Hyundai has been active in using musicians, particularly on Youtube, as the linchpin for several of their campaigns.  

Mercedes-Benz promotes Smart Car personalisation with app for new Facebook Timeline

Mercedez-Benz-owned Smart has launched an app to help people create personalised images for Facebook’s timeline pages, which rolled out globally yesterday.

Honda launches interactive online film for 2012 Civic

Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model.

The Lamborghini Project: An Exclusive Audio-Visual Projection Mapping Event

One of the world’s most elite (and expensive) cars, Lamborghini, recently became a canvas for the creative whims of the techie minds at The Media Merchants, a technology-driven production agency based in Vancouver.

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?

Ford’s New Interactive App Created To Sneak Peek 2013 Fusion Sedan

Most automakers these days release teaser renderings or cropped photos of new models prior to debuts at auto shows. Ford has gone a step further with the release of a Fusion app featuring their upcoming 2013 Fusion scheduled to be unveiled at the Detroit Auto Show in January.

Alfa Romeo sees 49% surge in brand awareness following personalised ad campaign

Alfa Romeo has seen a 49% surge in brand awareness following a location-based video ad targeting campaign for its Giulietta model.

Mercedes combines mobile efforts for complete in-app model lineup

German automaker Mercedes-Benz is combining all of its mobile applications into one that holds the complete set of branded models.

Car industry moves to clarify eco messaging

The automotive and advertising industries have teamed up to help marketers better communicate the benefits of greener vehicles.