Digital Automotive News

Featured Facebook Campaigns: Harley-Davidson, Simplehuman, EmpowHer, Ford and Zynga

Harley-Davidson is soliciting feedback from its fans in its latest campaign, Simplehuman is giving fans a chance to play a game to win some of its new products. EmpowHer is reaching out to its fans to answer health questions and bring their friends into the health community. There were a few games promotions and Ultimat Vodka took a users’ social life and gave it a score by way of promoting its product.

VW's People's Car Project Ad Campaign Really Gets a Round

Volkswagen gets back to their roots with “The People's Car Project”, an innovative multimedia ad campaign that's turning heads and winning praise in – where else – the People's Republic of China.

Mercedes-Benz target younger audience with #EscapeTheMap online campaign

Mercedes-Benz UK has launched a new online marketing campaign where consumers can win a car if they successfully help fictional character Marie ‘escape the map’. 

Toyota: The Fastest Painted Website

Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up.

Volkswagen Fanwagen

Volkswagen is inviting its fans in the Netherlands to vote for their all-time favorite VW model – and win the one-off vehicle as a reward, in a social media campaign by Dutch agency Achtung.

Toyota Avensis to debut new Touch and Go technology

Toyota’s new Avensis model will be the car maker’s first to debut its Touch and Go Plus system which offers a more advanced multimedia, navigation and information including email integration.

Ford Social Badges

Some Social Media Tools have set standards, that undoubtly work in order to engage their users or to drive viral effects. For example, Foursquare rewards their users with special Badges which describe a specific behaviour and translate the users’ affection to special actions, locations or topics.

Escapethemap by mercedes uk

Striking lines, sharp handling and amazing technological achievements are familiar hallmarks for Mercedes-Benz cars, and today Mercedes-Benz UK has announced that these qualities are transferring into the virtual world for an exciting, entrancing new online marketing campaign.

Audi iAd: Slide to Unlock

This is a clever little iAd from Audi. They’ve used a nice play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in Brazil and appeared within publications on the iPad.

Hyundai partners with Microsoft for major brand campaign

Hyundai Motor has teamed up with Microsoft Advertising to launch a campaign across Microsoft properties, including Xbox, MSN and Windows Live Messenger, based around its 'New Thinking, New Possibilities' brand positioning.