Hyundai Motor has teamed up with Microsoft Advertising to launch a campaign across Microsoft properties, including Xbox, MSN and Windows Live Messenger, based around its 'New Thinking, New Possibilities' brand positioning.
The campaign focuses on a range of celebrity videos, which are designed to show the different types of thinker. Visitors to the site are given the opportunity to compare the way they think to the celebrities through an online test.
There are over twenty videos, including a range of celebrities such as Hollywood actor Kevin Spacey and former England and Arsenal footballer Ian Wright.
The New Thinker’s Index will run across a range of Microsoft-owned properties, including MSN, Xbox and Windows Live Messenger, while users can also share their individual results through social networks.
The activity is a part of the car brand’s brand direction, 'New Thinking, New Possibilities', which aims to “provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities.”
Jonathan Oliver, senior digital strategist at Microsoft Advertising, said, “The campaign utilises Microsoft’s media portfolio to bring the New Thinker’s Index to its community through a huge range of media and devices. The more people who join the community, the richer it will become, continually deepening as it expands through users’ social network recommendations.”
The campaign will run across the UK, Australia, Brazil, France, Germany, Italy and Spain until March 2012.
Source: http://www.nma.co.uk/news/hyundai-partners-with-microsoft-for-major-brand-campaign/3031578.article
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