Some Social Media Tools have set standards, that undoubtly work in order to engage their users or to drive viral effects. For example, Foursquare rewards their users with special Badges which describe a specific behaviour and translate the users’ affection to special actions, locations or topics.
Badges are a key element of the basic Foursquare service, that turned the app into a living game, by fueling the everyday activites with a fun and competitive element (“earning badges”).
Now Ford decided to use that same mechanism on their Social platform http://social.ford.com.
“[...] Ford isn’t ready to discuss what kind of scale it believe the badges will achieve. [...] the badges are merely a soft launch for a larger initiative.”
The first of the 44 social badges was introduced with the facebook sneak peak for the Mustang. All you and 4,999 others had to do is share the newly minted Ford Mustang social badge and Ford would reveal new Mustang bits. And so they did.
“It’s a further evolution to making social the core of everything we do. They allow our fans to identify their interests”, said Scott Monty, Ford’s social media head.
Source: http://autofspace.com/2011/11/17/ford-social-badges/
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