Harley-Davidson is soliciting feedback from its fans in its latest campaign, Simplehuman is giving fans a chance to play a game to win some of its new products. EmpowHer is reaching out to its fans to answer health questions and bring their friends into the health community. There were a few games promotions and Ultimat Vodka took a users’ social life and gave it a score by way of promoting its product.
Below is an excerpt of this week’s full Featured Facebook Campaigns entry in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other Facebook marketing campaigns by top-performing brands and other organization on Facebook.
Harley-Davidson’s Fan Machine
Goal: Brand Loyalty, Engagement, Network Exposure, Product Purchase
Method: Using an application called the Fan Machine Harley-Davidson the company is soliciting feedback from users on a marketing campaign for the company’s products.
Core Mechanic: Fan Machine presents an advertising brief from the company and asks users to submit and vote on ideas for that campaign. Users can submit ideas, vote, share ideas to the stream.
Impact: The Page currently stands at 2.8 million Likes and according to PageData the Page has seen steady growth.
Simplehuman’s Hello Design Game
Goal: Engagement, Network Exposure, Product Purchase
Method: The Hello Design game allows users to play an engaging and fun game matching up items “meant” for each other, such as Simplehuman’s soap container and sensor pumps.
Core Mechanic: The Like-gated game prompts users to match up items, such as a hot dog and bun, that go together. Playing the game creates a ticker feed story, then once a user gets a score they are entered to win prizes and may publish their score to the feed.
Impact: PageData shows that the Page, currently at 5,100 Likes, has gained momentum in recent weeks.
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