Digital Automotive News

Nissan and Adobe create next generation 3D experience

Nissan Europe has launched Stage JUK3D, an online module that gives users an incredibly immersive experience of discovering and driving the Nissan JUKE, the sporty compact crossover.

Renault launches online merchandise store

Renault has launched a new online merchandise store,  so car fans can easily access and buy the latest branded gifts and gadgets, whether it’s miniature cars, toys or clothes with Gordini, Renaultsport, Red Bull and Lotus Renault GP Formula 1 items all available.

Audi A6: Interactive YouTube Driving Experience

Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6.

Light Painting: The Volkswagen Art Heist

This is an ambient-meets-social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. 

More auto shoppers relying on the Web for research

Websites operated by Edmunds.com, Kelley Blue Book, TrueCar and others based in Southern California are thriving as consumers increasingly turn to the Internet to determine what vehicle they want to buy and how to negotiate the lowest price.

The Next Generation of Chinese Car Buyers are Looking for Style

Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when they shop for a new car. The survey reveals that today’s Chinese car buyer is more demanding in terms of what qualities and features they want.

Volkswagen bullish on digital, earmarks 8-9 pc for Planet Volkswagen

Volkswagen is all set to take its brand aspiration to the next level with its biggest digital initiative – Planet Volkswagen. The campaign will officially hit the web on October 17, 2011. 

Hyundai Offers Drivers Pandora On the Go

The battle between online audio platforms and broadcast radio is heating up, with more and more carmakers unveiling systems that integrate Pandora, the most popular online audio service, for in-car listening.

Keeping up to date with the ever-changing-internet

The term search engine optimisation hadn’t been dreamed up in the days when many current dealer senior management began their careers. Search has become so deeply ingrained into the daily behaviour of consumers and marketing professionals that it’s hard to believe Google itself is not even 12 years old.

Nailing those digital tracks

 Car maker Seat has compiled the Seat Top 50 listing of must-have digital tracks.