Digital Automotive News

Volkswagen Beetle Juiced Up with AR

Volkswagen is promoting the 2012 Beetle in Canada with an out of home advertising campaign using augmented reality to allow mobile device users to see Beetle Juiced Up animations designed to show the aggressive and performance oriented nature of the new car.

Zipcar Brings Car Reservations To Facebook

Most of the world's successful companies follow one simple rule: they bring their goods and services directly to consumers, rather than waiting for consumers to come to them. Now, Zipcar is following suit by bringing its car reservation service to Facebook.

Ford Introduces Social Badges

Ford says it's on a mission to celebrate the people who love Ford. In an effort to share the enthusiasm, Ford has created social badges for your pleasure.

Alfa Romeo launches social campaign for MiTo model

Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle.

Avis looks to social media to bolster European footprint

Car rental firm Avis has launched a pan-European Facebook campaign, Avis ArtCar, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.

How to make social gaming a marketing success

Around $200m will be spent on advertising in social networking games this year. So what do you need to know if you want to make a success of such a campaign?

Hack your car. Ford and BugLabs open their cars with SDK kit

There are many developments around connectivity in the digital automotive industry. Ford does a great Job with Sync, but with the crowd sourced OpenXC platform from BugLabs they really do the next step.

Ford Fiesta and Instagram

Since Instagram launched it inspired mobile photographers and reached 150 Mio. uploaded photos after just 10 months – that’s 1,3 Mio. per day. Compared to Facebook’s users, who upload 2 million photos per day, it can be called a hit withouth a doubt. Now Ford Germany started a photo competition that uses the Instagram API, called Fiestagram.

2012 Chevrolet Sonic Being Given Away In 27 Cities On SCVNGR

Chevrolet has been working hard to build buzz for the all-new Sonic among younger buyers. First came the "Let's Do This" campaign, which sent the Sonic on a bungee-jumping adventure, and now Chevy is giving away 27 of the subcompacts in cities across the U.S., using the geolocation service, SCVNGR.

Opel Movano: The 2GB Banner Campaign

Welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van.