Each year Subaru runs its "Share The Love" sales promotion, where it donates $250 to a charity for each car it sells in a specified period of time. This year, Subaru wanted to let its Facebook fans help decide on one of the charities that will receive a donation. After three weeks, Subaru's fans chose the Make-A-Wish Foundation.
The Make-A-Wish Foundation will be one of five charities to receive a collective $5 million in donations from the annual event. Facebook fans voted on charities for three weeks between August 25 and September 15.
Consumers who purchase or lease a new Subaru during the Share The Love Event will get to choose which of the five charities listed below will receive their $250 donation:
- American Forests
- The American Society For Prevention Of Cruelty To Animals
- Make-A-Wish Foundation
- Meals On Wheels Association Of America
- Special Olympics
Subaru has yet to announce the dates during which buyers can make donations through the 2011 Share The Love Event.
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Source: http://www.socialcarnews.com/news/1066373_subaru-facebook-fans-choose-make-a-wish-foundation
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