Kia is in the midst of launching the Optima Hybrid, and to build up hype they've created a new Facebook application. Earlier today, Kia launched the Hybrid Myth Busters app on the Kia Optima Facebook fan page.
Continue reading "Kia Launches Optima Hybrid Myth Busters Facebook App" »
Automakers are finding all sorts of new ways to utilize social media to promote new vehicles, and Nissan is no exception. To promote the new 2012 Versa compact sedan, Nissan has launched the My Versa Road Trip contest.
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DETROIT (Bloomberg) -- General Motors Co., a year after Chief Marketing Officer Joel Ewanick joined the company and overhauled its marketing, is again retooling some of the creative work for Cadillac and Chevrolet.
Continue reading "GM looking to reboot Chevrolet ad campaign after a slow start " »
Earlier this year SEAT set up an integrated campaign that was tied to one of Germany’s major music events: 'Rock am Ring' and 'Rock im Park'. As main sponsor SEAT took the chance to stage their new Ibiza Special edition.
Continue reading "Rockstar Bootcamp with Evil Jared" »
Citroën is launching the second round of ‘DS4Seekers’ competition on Tuesday 13 September, giving players another chance to win a brand new Citroën DS4 in the gigantic game of hide and seek.
Continue reading "Seek and you could win a new Citroen DS4" »
Brands from every sector, including automotive are paying close attention to gamification - the latest way of giving content a life beyond its original form, says Ruth Mortimer.
Continue reading "Everyone has a role to play in this never ending story" »
Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app.
Continue reading "Volkswagen: Virtual Golf Cabriolet" »
Nissan, the Japanese car company, has launched a marketing campaign to support the roll out of its limited edition Juke Kuro model in the UK.
Continue reading "Nissan pushes limited edition Juke Kuro" »
Alfa Romeo’s branded content environment within football-themed social game I am Playr has seen the car marque double its Facebook fan base within three months.
Continue reading "Alfa Romeo doubles Facebook fanbase with branded social game" »
Mercedes Benz is looking to “transform” Mercedes Benz through marketing and design as it looks to target a younger audience.
Continue reading "Mercedes hopes to attract younger fans" »
