Kia is now implementing a new marketing campaign for the Kia Soul. First there were hamsters, but now Kia wants to party and has introduced the Soul Shuffle Slam contest.
Partnering with LMFAO, Kia wants you to submit a video to YouTube of yourself dancing to LMFAO's song, Party Rock. Redfoo, SkyBlu, and Quest Crew from LMFAO will judge the videos and the winners will receive $10,000 along with the opportunity to dance with LMFAO on stage at a concert.
You also have the option of challenging one of your Facebook friends to a dance challenge. Kia says the more challenges you win, the better your chances are for becoming a finalist. YouTube users can watch the challenges and vote for the video entry they think is best.
Voting ends in a little over 20 days. For more contest details check out the Kia Soul YouTube page.
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Source: http://www.socialcarnews.com/news/1066329_kia-introduces-soul-shuffle-slam
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