Digital Automotive News

Fulfill Your Adventure In A 2012 Mercedes-Benz C-Class Coupe

Do you have dreams and adventures that require the use of a 2012 Mercedes-Benz C-Class Coupe? If so, Mercedes-Benz has the Facebook contest for you called C-Coupe Your Week.

Hyundai aims to be part of London landscape

Hyundai has taken over the iconic Piccadilly Circus billboard replacing Sanyo which has held the ad space since 1978.

Smart set of wheels

Sophisticated data processing technologies are enabling mid-range car brands to emulate the luxury marques with systems that make the driving experience easier and safer.

Ford Mustang: Customize. Share. Battle.

This is a pretty amazing piece of an engaging interactive idea within the “standard” set for a car manufacturer’s site. Ford launched the Mustang Customizer. That part of a website that allows interests and enthusiasts to create their very own Mustang. It’s all as we know it from selecting colors, accessories and decals to complement the classic design.

MINI Connected iPhone App Reads Tweets, Status Updates Aloud

If you're the sort of adrenaline junkie who can't stand the thought of being left out of anything, we've got good news -- if you drive a MINI and own an iPhone, that is. The latest update to the MINI Connected app has text-to-speech capability, meaning that it can read tweets and status updates as you drive.

For Mercedes-Benz, It’s Smart 2.0

Mercedes-Benz USA is taking another crack at selling Americans on the mini-size Smart car, which has recently been selling in mini-size numbers after a good start.

Toyota launches Social Snap Shot app for the busy

Toyota has launched an HTML 5 app that helps users create a snapshot of their Facebook activity, as part of the car brand's 'Outsmart Life' campaign for its Yaris model.

Hyundai aims for emotional engagement with interactive i40 campaign

Hyundai has launched what it claims to be its biggest ever integrated campaign to support the launch of its i40 Tourer model in a bid to change perceptions of the brand.

Subaru's Facebook Fans Choose Make-A-Wish Foundation

Each year Subaru runs its "Share The Love" sales promotion, where it donates $250 to a charity for each car it sells in a specified period of time. This year, Subaru wanted to let its Facebook fans help decide on one of the charities that will receive a donation. After three weeks, Subaru's fans chose the Make-A-Wish Foundation.

Kia Introduces Soul Shuffle Slam

Kia is now implementing a new marketing campaign for the Kia Soul. First there were hamsters, but now Kia wants to party and has introduced the Soul Shuffle Slam contest.