Digital Automotive News

Peugeot Launches A New Worldwide Interactive Campaign For The Peugeot 107

Peugeot has commissioned four videos, including one with two versions catering specifically for male and female viewers as part of a worldwide interactive campaign for the Peugeot 107.

Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting

After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky share coverage across their broadcast and digital properties.

Toyota Prius Projects: Mind Controlled Bike

Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee!

Citroen DS4 Seekers: Hide and Seek Campaign

Citroen have launched a new campaign for the DS4 called “DS4 Seekers” which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook.

Volkswagen’s Augmented Reality App

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android.