The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something different: using Spotify not only to sell cars, but also shots at romance.
On the ho-hum front, we have Chevrolet, which encouraged folks to follow itsFacebook page for the 2012 Chevy Sonic in exchange for a chance at early Spotify invites. While that's likely a very good match for the Sonic's young, Scion/Fiesta demographic, it's not especially groundbreaking.
Across the pond, however, Skoda is thinking well outside the box by taking advantage of Spotify's social layer. In a nutshell, Skoda has created a website called The Family Composer (note: in Swedish) that allows you to enter your Facebook and Spotify profile info. Skoda then skims your profiles and matches you with someone with similar musical tastes. (Someone who, we assume, is also single.)
The Skoda site then shares a little info about your potential matches and allows you to arrange a date with anyone you fancy. But to keep this from being too creepy -- and to keep attention focused on the Skoda brand -- the "date" centers around a joint test drive of a new Skoda.
This seem like a great promotion for the Spotify demographic, and a perfect one to run over the summer vacation. In fact, we wouldn't be too surprised to see Volkswagen roll out a similar campaign on U.S. soil in the near future. Stay tuned, lonely hearts.
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Spurce: http://www.socialcarnews.com/news/1063277_skoda-uses-spotify-to-put-romance-in-the-passengers-seat
Well, that's interesting. People might get obsesses with that new gimmick.
Posted by: Skoda Servicing Coventry | February 11, 2012 at 07:32 AM