NISSAN is marking the one millionth QASHQAI rolling off the Sunderland Plant production line in colourful style – but it’s Nissan dealers who are key to making the celebrations go off with a bang.
Starting this week, Nissan has launched a large advertising campaign to communicate the car to the general public using the millionth QASHQAI as the ‘creative theme’, climaxing to the giving away of the millionth car in October.
From July through to September, print advertising will run in national newspaper magazines, while throughout August and September, online advertising will portray the message: The Original Crossover, Good for Britain, Product Innovation, Awards and Industry Recognition and Sales Performance.
More than 70,000 QASHQAI owners will also be mailed special leaflets containing finance offers, ‘New Car, Pay Less’ messaging and details about the millionth car competition.
More below video
One millionth Qashqai built by Nissan UK from Pier Communications on Vimeo.
Now open, the millionth QASHQAI competition runs until midnight on September 21 and customers can enter online via www.nissan.co.uk/million. Along with online entering, the millionth QASHQAI will also travel to The O2 in London and Birmingham’s Westfield Merry Hill Shopping Centre so that the public can take part in the competition there and then.
Six finalists will be selected and invited to take part in a live paintball shootout to win the millionth car in The O2 on October 11. Each finalist with a guest will also be invited to watch Lee Evans in the Nissan Suite at The O2 and stay in a top London hotel.
But it’s dealers who Nissan is urging to get behind the campaign.
Dealers will be getting new POD inserts, drive-to-web credit cars and two credit card holders for display on reception desks and service desks – all in a drive to catch customers’ eyes.
However, telling customers about the QASHQAI’s success and how they can win the millionth example is the best way to make sure the millionth QASHQAI celebrations go off with a bang.
We welcome your views! Please feel free to comment below.
http://www.nissaninsider.co.uk/nissan-launches-millionth-qashqai-campaign/
Nissan is striving for a good sale now. I hope they could be successful in car industry.
Posted by: Redditch tyres | July 17, 2011 at 04:17 AM
The exhibition is built around artists’ workstations, participatory spaces, hands-on training sites, maps, and user-friendly art that uses immersive and interactive experiences to demonstrate the idea of art as a tool ¾as having active agency within the totality of a meaningful lived world.
Posted by: Plumbing | August 11, 2011 at 12:54 PM
i own a qashqai and would like the chance to win a new one but i have parkinsons disease and i do not think i could manage the paintball thing . such a shame really and i bet there are hundreds of other owners who feel excluded too.
Posted by: mr alfie allan | September 01, 2011 at 08:20 PM
would love to enter competition (I love my Quasqai) but cannot get the website nissdan.co.uk/million to open
Help
Posted by: Dr Angela Noble | September 02, 2011 at 09:21 AM
i HAVE A QASHQAI WHICH I HAVE HAD FOR 15 MONTHS , IT IS GREAT AND I WOULD ADVISE ANYONE TO HAVE ONE , I HAVE GOT ARTHRITUS AND THE HEIGHT IS JUST PERFECT , KEEP IT UP NISSAN YOU ARE ONE IN A MILLION .
Posted by: MRS LORINE MORRIS | September 02, 2011 at 05:11 PM
Having been driving for over fifty years,and owned many different models/.The nissan qashqai n/tec purchased last year.Is easily the finest value for money and is quite simply in a class of its own.
Posted by: DAVID BROWN | September 03, 2011 at 10:14 AM
I cannot find ay info re. entering the competition or the 3 questions to answer
Posted by: David Spark | September 03, 2011 at 03:27 PM
cant find the site.
Posted by: P Savage | September 03, 2011 at 05:18 PM
I can not find the promotion.
W
Posted by: satwinder/ heatxtra @ live.com | September 05, 2011 at 12:47 AM
I am based in Derby, can I goto the dealers an join the promotion ? Satwinder Derby.
Posted by: satwinder/ heatxtra @ live.com | September 05, 2011 at 12:51 AM
have a thrill and drive a nissan and you will
Posted by: leslie | September 05, 2011 at 01:04 PM
I AM SEVENTY YEARS OLD, AND HAVE DRIVEN NEW CARS SINCE I WAS TWENTY FOUR, BUT MY QASHQAI 1.5dCi N-TEC 5d MP IS THE BEST MOTOR I HAVE EVER DRIVEN.
Posted by: Mr BARRY PARKES | September 05, 2011 at 03:31 PM
not good not bad but FANTASTIC
Posted by: peter trusler | September 06, 2011 at 06:16 PM
How do I enter the one millionth Qashqai competition please
Posted by: Anthony Challiss | September 07, 2011 at 06:41 PM
I love my Qashqai. It is the most comfortable car i have ever driven. I want to enter the 'Millionth Qashqai competition.
Can you please advise me how to enter,i cannot find the site to do so. Thank you.
Posted by: Ms S. Davis | September 07, 2011 at 10:01 PM
what a fiddle. no site anywhere for competition.
Posted by: bob archer | September 10, 2011 at 06:17 PM
I'd feel 20 years younger driving the QASHQAI
Posted by: Peter Nell | September 16, 2011 at 10:29 AM
Have had 3 strangers come up and ask me if I like my car, my smile says it all and I have reccomended my Qashqai without a doubt.
Posted by: jan mitchell | September 20, 2011 at 02:59 PM