Digital Automotive News

Toy Toyota. Backseat Driver

Backseat Driver, the first product introduced by ToyToyota, is an iPhone application which allows users to enjoy driving from the back seat of their car.

Audi backs first Sunday Times iPad supplement app

News International is launching its first ever supplement app for the iPad edition of the Sunday Times, with exclusive brand partner Audi.

Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something different: using Spotify not only to sell cars, but also shots at romance.

Cadillac Joins The Groupon Gang With $300 Savings Offer

If you consider yourself a bargain-hunter, chances are good that you've used one of today's popular onlinecoupon or group-buying sites to save cash. Now, for the first time ever, a major U.S. automaker has joined the fray, using one of those very services to gain customers.

BMW finds parking spot

BMW (Xetra: 519000 - news) has taken a stake in ParkatmyHouse, the UK website matching people willing to rent out their driveways with motorists looking for a space and willing to pay.

Mitsubishi Goes Social For 2012 i Electric Car, Focuses Adverts Online

Traditionally,automakers spend the majority of their marketing budgets on advertising new cars through traditional formats such as television adverts, billboards and glossy adverts in magazines. 

Nissan launches millionth QASHQAI campaign

NISSAN is marking the one millionth QASHQAI rolling off the Sunderland Plant production line in colourful style – but it’s Nissan dealers who are key to making the celebrations go off with a bang.

 

Blue your friends

VW Belgium asked belgium 1md to create an online campaign for their BlueMotion technology. The objectives? Highlight 2 important facts about Bluemotion: it’s not only the most efficient green technology; it’s also the least expensive.

Porsche campaign touts 'everyday' cars

Porsche is trying to sell more of its two-seat sports cars by touting them as daily drivers. Its new campaign markets the 911, Boxster and Cayman as "Porsche. Engineered for Magic. Every day.

Man vs MiTo in UK Athletics challenge

To celebrate its sponsorship of the UK Athletics (UKA), Alfa Romeo is to host a unique ‘man versus machine’ challenge, pitting the Alfa Romeo against former European and Commonwealth champion Iwan Thomas in a 3.8 mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.