Blue your friends

VW Belgium asked belgium 1md to create an online campaign for their BlueMotion technology. The objectives? Highlight 2 important facts about Bluemotion: it’s not only the most efficient green technology; it’s also the least expensive.

1md decided to work with BWAT on a simple, but convincing idea: we’re going to demonstrate how much your friends pollute and how much they cost you.

 

Discover the impact of your Facebook friends on this planet and your wallet. Did you know that a human emits 400gr CO2, just by breathing? And that’s only the start! Every time your friend uses Facebook, the amount of CO2 increases. You would be surprised! And it doesn’t stop there; your friends have a very negative effect on your finances as well. Think about it! (Or just watch the 3D movie. That’s less of an effort.)

 

 

We welcome your views! Please feel free to comment below.

 

http://autofspace.com/2011/07/09/blue-your-friends/