Crowdsourcing and Co Creation will be the next Level of UGC. Volkswagen in Canada have come with an idea to use one of their facebook fans to be the creative on the next TVC they produce.
Continue reading "Volkswagen. Let’s make an AD together …" »
As Citroen launches the new DS4, fans of the distinctively styled DS line-up will get the chance to pose questions to the car maker’s designers about the next model due to launch; the DS5.
Continue reading "Citroen to reveal DS5 details on Facebook" »
Jaguar is extending its commercial links with English cricket by sponsoring the English Cricket Board (ECB) channel on ePlayer, the VoD network.
Continue reading "Jaguar to sponsor online England cricket highlights" »
Mercedes-Benz India has launched a new mobile-optimised website. The new mobile-optimized website can be readily accessed through multiple mobile devices including smart phones, androids and other phones capable of internet browsing.
Continue reading "Mercedes-Benz India launces a new Mobile-optimised website" »
SINGAPORE – Volkswagen Singapore has launched a campaign based on the philosophy of environmental conservation, encouraging eco-friendly behaviour by making it fun.
Continue reading "Volkswagen Singapore's green campaign from Tribal DDB" »
Lexus launches new campaign that demonstrates how it is defining the future, today
Continue reading "Why Predict the Future When You Can Invent It?" »
Yahoo!7 has announced that premium automotive brand Lexus has secured the first rich media mobile advertising campaign for Yahoo!7 in the Australian market.
Continue reading "Oddfellows, The White Agency and TMS create first rich media mobile advertising campaign in Australian market for Lexus through Yahoo!7" »
Luxury brands that don't allow fans to post comments on their Facebook walls score lower for engagement (and "Facebook success") than those that do.
Continue reading "BMW, Clinique and Audi Top Facebook Luxury Brands Ranking" »
Swedish car maker Volvo has launched a new mobile app that makes sure you can find your car again when parked in a busy car park. The new app available for iPhone or Android smart phones, allows the driver to stay in touch with his vehicle when parked up, to not only help locate the car, but to check on the lock status of all doors, and lock and unlock as wanted.
Continue reading "Here Volvo, Volvo, Volvo" »