Digital Automotive News

True Life Costs by Volkswagen

Currently, (almost) every car manufacturer builds green and cost-efficient cars and they are not getting tired of it, writing it on every magazine ad and telling it in every TV spot they have. But as with everything you consume in an overdose, you get either bored with it or you even filter it out. What’s to do? Come up with a new and unexpected way of bringing your message across.

Mercedes-Benz Tweet Race Case Study

Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success.

Renault connect offline approval to online Facebook "liking"

Many brands have struggled when it comes to converting a popular offline presence into online recognition.

Hoping to remove any practical barriers to this process, and encourage instant online appreciation, springwise.com reports that Renault were displaying their innovative Facebook share pillars at a recent AutoRAI Amsterdam Motorshow.

Audi India wins series of global accolades for the A8 L 3D campaign

Audi, the German luxury car manufacturer was recently awarded with the ‘Certificate of Merit’ for the 3D campaign of its flagship, the Audi A8 L by One Show Interactive, the world's foremost non-profit organization devoted to elevating creative work in the industry.

Subaru Wins Top Automotive Webby Award For ‘Mediocrity’ Campaign

Subaru of America has won the top automotive Webby Award and the Gold IAAA Award for their ‘mediocrity’ advertising campaign, which lampooned traditional mid-size sedans. Subaru played off the abudnance of bland sedans in the market place. 

Honda Is Looking For The Next Justin Bieber (Or Lady Gaga)

The launch of the 2012 Civic gives aspiring musicians something to sing about. 

Renault launches accident support app

Renault has launched a smart app for its accident support lineservice. The service known as Renault Accident Support Line (RASL) is effectively a one stop shop for handling all the elements related to the aftermath of a motor accident. The new app for the service is compatible with Apple’s iPhone.

Peugeot launches space age ad campaign

An online prize draw to win a flight into space is part of a new advertising campaign by car giant Peugeot.

BMW ramps up e-commerce offering with eBay store

BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts looking to buy original car parts online.

Audi minimizes roadside assistance wait times via app

Audi of America will be introducing a roadside assistance application that lets consumers get help with their vehicle via their smartphone.