Ever since the open source software movement started in 1998, businesses across all industries have learned the benefits of cooperative activity and collaboration. And with the recent growth of Web 2.0 technologies, cheaper creative tools and a cost-saving mentality forced by the recession, it is no surprise that there has also been a trend of leveraging the mass community -– crowdsourcing, as some call it -– to achieve business goals in innovative ways.
Continue reading at http://www.headlightblog.com/2009/10/fiat-mio-bringing-crowdsourcing-to-the-automotive-industry/ by Malcolm Ong from http://www.headlightblog.com/
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