Digital Automotive News

Smart car owners get own social network

Daimler Mercedes-Benz has become the latest big brand to launch a social network, this time for Smart car owners.

AKQA's Grand Prix winning Fiat campaign

AKQA's campaign for Fiat eco:Drive picked up the Grand Prix at the Cannes Cyber Lion. Revolution got the inside story of the landmark campaign.

BMW's augmented reality campaign

BMW and Dare have come up with one of the first blueprints of how to create a successful augmented reality campaign. Revolution goes behind the scenes to follow the initiative from start to finish.

Microsoft: 'We touch every piece' of auto business

If you’re a first responder, which would you prefer to use to get to the site of a car crash? Google Earth? MapQuest? If you work for OnStar, Microsoft’s Virtual Earth is now the preferred choice.

Google Connects Offline Behavior To Digital Marketing

As car sales continue to plummet, marketers are tasked with convincing a smaller pool of consumers to buy. Tie that to reduced marketing budgets, and the challenge to tie offline consumer behavior with online digital marketing has become somewhat overwhelming.

Volvo - Simbin: play racing

In honor of the launch of the Volvo S60 Concept, Volvo has collaborated with the video game developer SimBin to bring us a completely free and innovative concept:

Augmented reality: top ten campaigns (so far)

No longer the stuff of science fiction, augmented reality is fast catching on with forward-thinking brands. Zed Media's Alex Smith lists the best examples to date of AR as part of wider brand-building activity.

Buzz around Twitter: VW and the Iranian elections

Recently, everyone is talking about Twitter, the microblogging service with a very impressive growth curve. This week, two completely unrelated incidents are creating lots of buzz around Twitter.

Public not put off Vauxhall by UK closures

Amid uncertainty over the future of Vauxhall, the public told Brand Republic that they would not be put off buying Vauxhall if UK factories closed and would instead focus on buying the best car for them no matter where it came from in the latest BR Video.

Toyota and Telemundo Team to Embed Texts in Telenovela Opening

Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language telenovela, shot in New York, the heroine Manuela zips through Times Square in her Toyota Venza past the landmark giant electronic billboard. Thanks to Toyota, the Jumbotron flashes a different message texted in by a Telemundo viewer.