Digital Automotive News

BMW Mini Launches 'True Blood' Campaign

BMW's Mini USA division is launching a campaign aimed at vampires. Actually, the effort is from HBO -- and although it seems like a Mini campaign, it's really to promote the show "True Blood." The effort, for the second season of the show, extends last year's launch campaign that centered on faux ads for the eponymous blood substitute. 

Google Connects Offline Behavior To Digital Marketing

As car sales continue to plummet, marketers are tasked with convincing a smaller pool of consumers to buy. Tie that to reduced marketing budgets, and the challenge to tie offline consumer behavior with online digital marketing has become somewhat overwhelming.

Mercedes-Benz lanches pan-Euro campaign

Mercedes-Benz is launching a pan-European campaign in support of its new E-Class Saloon and Coupé ranges.

How automotive marketers can leverage digital video technologies

Automotive marketing sits at a crossroads. As if macroeconomic conditions weren’t enough of a challenge, key media channels like TV are being subjected to radical transformation, including viewer fragmentation, ad avoidance behavior and fundamental shifts in the business models of all sides of the ecosystem. Auto marketers have historically been quick to embrace new advertising opportunities and, true to form, many have begun experimenting with our topic today: dynamic and personalized video.

Continue reading "How automotive marketers can leverage digital video technologies" by Jeremy Lockhorn on Headlightblog

Augmented Reality: Automotive examples

Augmented reality is this year’s Baader-Meinhof Syndrome - the phenomenon that describes the act of finding out about something obscure, only to have it pop up in several places again almost immediately. This year’s fad, or a noteworthy branding tool?

Ford uses digital ads to promote low CO2 ECOnetic range

LONDON - Ford is promoting its ECOnetic sub-brand of environmentally-friendly, cheap-to-run cars via an interactive digital ad campaign.

Twitter WIN! The 8 best brands on the world's hottest microblog

A savoury spread, a parcel delivery company, two mobile phone operators and an ISP top the chart of brands using Twitter in the most innovative ways. Revolution teamed up with i-level's Jam to find out what's working and why.

Volvo uses full range of response channels for new C70 launch

Volvo is mounting two multi-channel campaigns this month to promote the Volvo C70 Ice White model, as well as the ongoing DRIVe campaign.

Online scavenger hunt

To promote its new small car Colt model amongst a young tech-savvy audience and to coincide with the Barcelona Motor Show, Mitsubishi wanted to create a suitably high-tech online experience.
Mitsubishi’s solution is a type of internet scavenger hunt. Users must find and download 30 parts of a car scattered around various sites in order to win a free car.

Nissan Goes Mobile For Cube Launch

Volkswagen used to tout its mini-bus by arguing that the perfect vehicle is a shoebox on wheels with lots of windows, lots of room, and a few skylights.