Digital Automotive News

Volvo receives 30,000 entries to C30 online competition

Volvo has reported 30,000 online participants in its cross-media campaign for the Volvo C30 coupe.

Ongoing List of Social Media Examples in the Auto and Car Industry

US - Social Media Marketing adoption has spurred forward with the technology industry, as well as with consumer and lifestyle products, when people are passionate about a topic, the want to talk about it.  Here we take a look at some examples of social media use in the auto industry.

McLaren boss queries Honda's 'green' F1 line

Vodafone McLaren Mercedes boss Ron Dennis has questioned Honda's 'Earth car' Formula One strategy, as the team bows out of motorsport.

Toyota ad banned for green claims

A CHI & Partners ad for a Toyota has been banned for making misleading claims about its emissions. The national press ad, for the RAV4 XT-R, claimed that the car had ‘low CO2 emmissions" at 173g per km.

Ford Ka targets youth audience

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit problems, have a higher disposable income.

Fiat to sell Diesel-branded 500 model online only

Fiat has teamed up with the fashion label Diesel to launch a limited edition of its new Fiat 500, being sold solely via the internet.

US Auto Manufactures Go Online to Boost Bailout bids

DETROIT: Ford Motor Company, General Motors and Chrsyler have turned to websites like YouTube and Twitter to make their case for a bailout, after their respective ceos spent six hours begging for government funding last week before the US Senate's Banking Committee.

Blogs and the Purchasing Decision

Few consumers buy there, but blogs still influence purchases.

One-half of US blog readers surveyed thought blogs were useful for getting information about purchases, according to a BuzzLogic-sponsored study conducted by JupiterResearch.

Honda pulls out of Formula 1

Honda has been forced to pull out of Formula 1 due to slumping car sales, sending a shockwave through the sport.

Thrifty tips for brand promotions

The sliding economy won't keep your clients from needing new campaigns. Here are three ways you can trim your budgets while keeping brand promotions going strong.