Digital Automotive News

Opinion : Live TV advertising - is it worth the effort?

When ITV executive chairman Michael Grade recently stated his desire to slot more live advertising into the broadcaster's commercial breaks, he was keen to show the channel is ahead of the curve.

New clip features James Bond in a fuel efficient Ford Ka

 

Ford Ka: A ride for all Bond girls

With Quantum of Solace just days away from release, Crave's car nerds have been clamoring to discover which new motors Jimmy Bond gets to pootle about in. We were sat here expecting to see an Aston Martin or a BMW, but surprisingly, the first car to gain prominence from the new flick is a Ford Ka.

The Marketing Profile: Richard Hudson of BMW

LONDON - Vorsprung durch technik, or, to non-German speakers, advancement through technology, may be the phrase one immediately associates with luxury car brand Audi. No one, however, has put those words into practice as extensively as its rival, BMW.

Bond girl buddies up with Ford Ka

 

Who's not looking forward to the new Bond flick Quantum of Solace that opens in theaters on October 31st?

Peugeot uses web to boost customer engagement

LONDON - Car manufacturer Peugeot is launching a dedicated area on its five European websites to boost one-to-one engagement with customers.

Eco-friendly campaigns that excel

Marketing opportunity can still knock -- even when the economy is taking its lumps. See which automotive companies are spinning "green" into gold with some innovative and relevant campaigns.

Innovative use of digital from our competitors

Check out what the competition are getting up to in the digital space.  Here we have a few examples of innovative sites.

CHRYSLER COULD JOIN UP WITH RENAULT AND NISSAN

US auto giant Chrysler is considering a tie-up with fellow manufacturers Nissan and Renault, with the possibility that one or both of the latter could purchase a minority share in their Detroit-based partner to cement the deal. 

ESPN signs Land Rover for rugby site relaunch

LONDON - Disney-owned sports network ESPN is set to relaunch Scrum.com as ESPNscrum.com. with Land Rover as a commercial partner.