British automaker Aston Martin is showcasing its bespoke capabilities with a new configurator application that lets enthusiasts play with possibilities.The configurator app features the full range of Aston Martin models and allows fans to tinker with all the customizable details that a prospective consumer would encounter at a dealership. Also, the app gives consumers far more time to mull over their final vehicles, which may increase satisfaction.
Automakers lead the pack when it comes to tapping mobile video for brand building by simultaneously incorporating display ads that drive lower-funnel actions such as lead generation.
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
Asos has partnered with make-up brand Benefit and Citroen to launch an online car boutique.The boutique is hosted on a microsite at Asos.com and has embedded video content that allows people to digitally test drive a new car, which has been shot on green screen to create hyper-real worlds.
Ford is working with digital screen media provider, Amscreen, to develop localised poster advertising campaigns that will be triggered by certain weather conditions.
Car marques are missing out on sales by using social media as an engagement and awareness tool as opposed to a direct selling tool, according to a report by the Chief Marketing Officer (CMO) Council.
Launched at the Geneva Motor Show yesterday –- the day after Nissan unveiled its Juke model at the show – the Instagram campaign will roll out across the UK, France and Germany.
Twitter Inc., seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household.
