Digital Automotive News

BMW uses social networks to create early buzz for X1

BMW AG is pitching its new X1 small crossover in viral campaigns on social networking Web sites long before traditional marketing of the vehicle begins.

Jaguar promotes XJ launch with Sky Ashes tie-up

Jaguar has become the official sponsor of Sky's online coverage of the Npower Ashes season at skysports.com.

Fiat and Spotify launch branded playlist as part of 500C car promotion

The tie-up includes a collaborative playlist, enabling users to contribute their music suggestions to the branded list. It’s the first time the music service has officially partnered with a brand to enable users to interact with a playlist.

Luxury car brands focus on pleasing existing customers

Luxury car brands are investing in the web to keep existing customers happy during the recession rather than attempting to attract new ones, finds new research.

How to create the perfect website

Daniel Bonner, chief creative officer at AKQA, which scooped the Cyber Grand Prix a Cannes last week, gives his five tips for creating world-class digital experiences.

Volkswagen promotes commercial vehicles in integrated campaign

Volkswagen Commercial Vehicles is launching an integrated advertising campaign to underline the car company's position as a leading manufacturer of commercial vehicles.

Smart car owners get own social network

Daimler Mercedes-Benz has become the latest big brand to launch a social network, this time for Smart car owners.

AKQA's Grand Prix winning Fiat campaign

AKQA's campaign for Fiat eco:Drive picked up the Grand Prix at the Cannes Cyber Lion. Revolution got the inside story of the landmark campaign.

BMW's augmented reality campaign

BMW and Dare have come up with one of the first blueprints of how to create a successful augmented reality campaign. Revolution goes behind the scenes to follow the initiative from start to finish.

Microsoft: 'We touch every piece' of auto business

If you’re a first responder, which would you prefer to use to get to the site of a car crash? Google Earth? MapQuest? If you work for OnStar, Microsoft’s Virtual Earth is now the preferred choice.