Digital Automotive News

Audi to launch PlayStation download game

Audi has signed up to be the first automotive brand to use the PlayStation Home social gaming portal to test out its concept cars.

Fuller dreams a dream, Ford and Pepsi make it a reality (show)

Simon Fuller, the creator of 'American Idol', has unveiled a global web reality show called 'If I Can Dream', initially bypassing TV in favour of Hulu, with Ford and Pepsi on board as advertisers.

Toyota Australia pulls online ad labelled 'incestuous'

Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video 'incestuous', 'degrading' and 'sexist', while its creator boasts of spending $60,000 on dodgy 'dick joke'.

Lexus creates application to explain hybrid car technology

Lexus has created a pan-European campaign to launch its high-end hybrid RX 450h model.

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

They're expensive to run, spending much of their time idle, and most people would be better off getting cabs, or using a car club. Justified by the occasions when alternative modes of transport would be inconvenient, a car works out as an expensive indulgence.

Spotify chief: We'll target car ads based on listeners' musical tastes

 

'We can predict whether you like Audi better than BMW', says CEO as music service experiments with targeted ads

Toyota Taps SUV Roots In New 4Runner Ads

Toyota's new campaign for the newest version of its 4Runner mid-size SUV returns to days of yore, when SUVs were marketed as the ultimate off-road vehicles. While most automakers have migrated to marketing truck-based SUVs (versus unibody "crossovers") as multipurpose carryalls, Toyota is going back to the woods with the effort that carries the tag line "You In?"

Car makers turn to social media for marketing boost

As the auto industry struggles to recover from the downturn, many firms are seeking new ways to engage with potential customers, Toyota being the latest to set up a social networking campaign.

Volvo UK: Milan to Marlow on one tank of diesel

Milan to Marlow on one tank of diesel. A story of friendship and fuel economy. Dom Joly and Rufus Hound embark on a journey of discovery, to see if they can make it back from Milan to Volvo HQ in Marlow, with just one tank of diesel in the car.

Ford promotes Focus with interactive plasma ball

Ford is running a pan-European campaign promoting the Focus model.

 

A microsite at discoverfordfocus.co.uk features an interactive giant plasma ball with the vehicle inside it. Visitors to the site can watch people interacting with the plasma ball in Barcelona. They can also touch the dome with their cursor to create orange light waves flowing from the Ford Focus.

Source: marketingmagazine.co.uk