Digital Automotive News

Fiat's Giving Away Ten 2012 500s To Lucky Facebook Fans

Fiat has reached the 500,000 fan mark on Facebook and it is looking to celebrate. It is running a sweepstakes for all of its Facebook fans, and 10 lucky fans will win a brand new 2012 Fiat 500.

GM pulls Facebook ads

Facebook has been dealt a blow ahead of its stock market flotation after US car giant General Motors confirmed it was pulling paid-for advertising from the social network.

Juke-R: Fun Concept to Reality

Nissan has announced that its innovative Juke-R crossover will be made available to buy in a very limited run on build-to-order basis. The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two have come from a high-profile and well-respected member of Dubai society.

Haymarket Network relaunches Jaguar Magazine iPad app

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car marque.

Back to Basics: How Google’s driverless car stays on the road

Google’s self-driving cars are making headlines again, now that they’ve expanded testing from California into Nevada. Competitors are hot on their tail, but currently Google seems to have an undisputed spot on top of autonomous vehicular design. So how do they do it? With a combination of some incredible software and hardware engineering, using processes developed by both Google and the best and brightest of DARPA’s robotic race challenges.

Citroen extends crowdsourcing campaign

Citroen is expanding its Facebook campaign to crowdsource the design for a limited edition car by inviting fans to design the brand badge that will appear on the model after unveiling the final design chosen by fans.

BMW gets realistic with racing game

Various BMW models can be configured for a new online racing game and PC car community developed jointly by the carmaker and British game developer Eutechnyx.

How Kia gamified ads pushing purchase intent, product awareness

Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers - and gamers - a different kind of engagement.

by Kristina Knight

Land Rover strengthens consumer lifestyle via online magazine

Land Rover gifted its social media followers with an online magazine that presents brand history and consumer stories to coincide with the British automaker’s 64th birthday.

Honda Asks Pinterest Users To Take A Day Off With Pintermission

With the launch of its official Pinterest page a week ago and a new social-media campaign targeting Pinterest users, Honda is one of a few auto brands to make a big marketing push on the platform.